BY PREVENAA PARAMASIVAN
GUCCI has come up with a fragrant innovation by turning the obnoxious odour of industrial waste into a branded perfume spray.
The perfume, called “Where My Heart Beats”, was developed by Coty for Gucci’s The Alchemist’s Garden Collection.
This perfume is LanzaTech’s carbon-captured ethanol, 100% derived from carbon monoxide waste.
LanzaTech employed a particular microbe – Clostridium autoethanogenum – which thrives on carbon monoxide gas and converts it into ethanol.
