What’s with that ‘Save the Soil’ campaign of Sadhguru?

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Sadhguru, Jaggi Vasudev embarked on the "Save Soil" campaign.

A LONE MAN is riding a motorbike from London to India on a mission to save one of the natural resources that are tightly knit with climate mitigation – soil. He is not an environmentalist nor an activist. He is probably the coolest spiritual leader in the current age. Fondly known as Sadhguru, Jaggi Vasudev embarked on the “Save Soil” campaign because he sees the urgent need to restore organic content in soil to bring this media to its healthy state.

Severe desertification is crippling farms across the globe and farmers are feeling the pressure to change their agricultural practices or leave their profession. Desertification is accepted by United Nations (UN) as one of the most pressing environmental issues that need urgent attention. Failing to restore soil health will lead to food shortages, volatility, and increases in food prices that eventually will affect public health and political stability.