Carbon monoxide turned into a whiff of scent

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BY PREVENAA PARAMASIVAN

GUCCI has come up with a  fragrant innovation by turning the obnoxious odour of industrial waste into a branded perfume spray.

The perfume, called “Where My Heart Beats”, was developed by Coty for Gucci’s The Alchemist’s Garden Collection.

This perfume is LanzaTech’s carbon-captured ethanol, 100% derived from carbon monoxide waste.

LanzaTech employed a particular microbe – Clostridium autoethanogenum – which thrives on carbon monoxide gas and converts it into ethanol.